Business Tips Series: When is the Best Time to Start Black Friday Marketing Campaign? October

Business Tips Series: Segment your emails with a Black Friday focus - 9

Business Tips Series: 8. Prioritize speed

Business Tips Series: 6. Harp on product value 6

5. Ease discovery with high intent SEO Search intent helps shoppers to discover products and explore different categories. Here are the four ways to implement functional search intent — a. Navigational: Keywords users use when searching for a particular brand or product. For instance, what stores are open on Thanksgiving b. Informational: Informational keywords reflect the information users seek about a particular product. c. Commercial: Keywords users decide to purchase

Business Tips Series: Leverage the most loved products - 3

Business Tips Series: Make your offers email-exclusive

Business Tips Series: Levereged most loved products

Business Tips Series: Find customers on “favorite” channels

Business Tips Series: Prep a Month Early

Business Tips Series: 32. Focus on Mobile Optimization 32

Business Tips Series: 31. Partner with influencers 31

Business Tips Series: Bring your brand values forward 30

Business Tips Series: Bring your brand values forward 29

Business Tips Series: Make your offers email-exclusive 28

Business Tips Series: Reward referrals 26

Business Tips Series: Start building your Black Friday email list early 21

Business Tips Series: Go the BOGO way 20

Business Tips Series: Reward them with a checkout coupon 19

Business Tips Series: Offer conditional discounts 18