Business Tips Series: Segment your emails with a Black Friday focus - 9

January 4, 2024

Image/Photo Source: Unsplash

It goes without saying that you’ll need to segment your emails year-round.

But Black Friday calls for it even more.

‍Here’s what you can do:

Assess the data of the last, say, three years and take out info on customers who’ve only shopped during Black Friday.

Amongst recent opens and clickthroughs (say for the last 6 months), assess who all have been most consistent—it’s time to target these folks!

Take out data on subscribers who haven’t bought anything for the last few months and did before—this is the right time to win them back.

Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:

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Shidonna Raven