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Business Tips Series: Prep a Month Early

January 4, 2024

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9 Key Steps to Build a Powerful Black Friday Campaign

With more and more shoppers leaning into online shopping, this is your chance to maximize your store conversions with some tested Black Friday marketing ideas:


1. Prep a month early

Some facts to keep in mind:  

  • 40% of U.S. holiday shoppers say their holiday shopping experience has made them consider shopping much earlier for other milestones

  • 37% of shoppers who shopped last holiday season wished they had started earlier

  • 50% of shoppers say they will start shopping earlier to avoid an item out of stock


To get into prep mode early:

a. Create product categories with Black Friday themes such as ‘Holiday Faves’ and ‘Gifts for

Loved Ones’.


b. Add holiday-specific descriptions to product details or information.

c. Show holiday-specific scenarios in product images.


Shidonna Raven Marketing & Design, Soaring by Design
Shidonna Raven Marketing & Design, Soaring by Design

Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:











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