Business Tips Series: When is the Best Time to Start Black Friday Marketing Campaign? October

Business Tips Series: When is the Best Time to Start Black Friday Marketing Campaign? September

Business Tips Series: Segment your emails with a Black Friday focus - 9

Business Tips Series: 8. Prioritize speed

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Business Tips Series: Make a great case for FOMO - 7

Business Tips Series: 6. Harp on product value 6

5. Ease discovery with high intent SEO Search intent helps shoppers to discover products and explore different categories. Here are the four ways to implement functional search intent — a. Navigational: Keywords users use when searching for a particular brand or product. For instance, what stores are open on Thanksgiving b. Informational: Informational keywords reflect the information users seek about a particular product. c. Commercial: Keywords users decide to purchase

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Business Tips Series: Leverage the most loved products - 3

Business Tips Series: Find customers on “favorite” channels - 2

Business Tips Series: Ask email shoppers to share a list for Black Friday 41

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Business Tips Series: Find customers on “favorite” channels

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Business Tips Series: Show the numbers 33

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Business Tips Series: 31. Partner with influencers 31

Business Tips Series: Bring your brand values forward 30