Business Tips Series: 5. Ease discovery with high intent SEO - 5

By Convert Cart

January 4, 2024

Source: Convert Cart

Image/Photo Source: Unsplash

5. Ease discovery with high intent SEO

Search intent helps shoppers to discover products and explore different categories.

Here are the four ways to implement functional search intent —

a. Navigational: Keywords users use when searching for a particular brand or product. For instance, what stores are open on Thanksgiving

b. Informational: Informational keywords reflect the information users seek about a particular product.

c. Commercial: Keywords users decide to purchase with. For example, “Is home depot open on Thanksgiving?”

d. Transactional: At this stage, the user is sure about buying. They’re looking for the best deals. For example, “best online turkey places for Thanksgiving”

Read further: eCommerce Thanksgiving Marketing Strategies (and Brilliant Examples)

Shidonna Raven Marketing & Design, Soaring by Design

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