Malady mongers: How drug companies sell treatments by inventing diseases, Series P51
- Shidonna Raven

- Apr 8
- 1 min read
June 8, 2018
Source: Yahoo News
Photo / Image Source: Unsplash,
“That happened with Paxil. They had a serotonin reuptake inhibitor that was late to market, so they redefined shyness to be social anxiety disorder,” Fugh-Berman said, “Cymbalta was the drug where it was just another antidepressant, so they linked depression and pain. They didn’t really create another disease but they distinguished their antidepressant as the one you should use in your patient with depression and pain. It’s really sort of brilliant and their advertising line was ‘depression hurts.’”
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