Malady mongers: How drug companies sell treatments by inventing diseases, Series P49
- Shidonna Raven

- Apr 7
- 1 min read
June 8, 2018
Source: Yahoo News
Photo / Image Source: Unsplash,
The marketing strategy behind disease mongering is to link a disease with a drug. In the face of such close brand association, it can be difficult for a new drug to break into the market, so companies have an incentive to develop diagnostic distinctions. If you alter the description slightly and come up with a new disease, you can open up an entirely new market that you can dominate.
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