Malady mongers: How drug companies sell treatments by inventing diseases, Series P43
- Shidonna Raven

- Mar 25
- 1 min read
June 8, 2018
Source: Yahoo News
Photo / Image Source: Unsplash,
“Companies who brought the first non-hormonal drug to market about 30 years ago wanted a larger market than just the very old who were already suffering from osteoporosis,” she said.
So pharmaceutical companies invested in the mass production of what had been a research tool called DEXA (Dual-energy X-ray absorptiometry) and made it ubiquitous. They placed DEXA machines in primary care physicians’ offices for free, manufactured them en masse so the price would drop, funded an older women’s group to run an education campaign about the importance of screening, funded another group to run a toll-free hotline that women could call to learn of where they can get screened and funded a meeting of experts to determine which level of bone loss would be considered osteoporosis.
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