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Malady mongers: How drug companies sell treatments by inventing diseases, Series P36


June 8, 2018

Source: Yahoo News

Photo / Image Source: Unsplash,


Journalist Ray Moynihan and pharmacologist David Henry continued this research into the new millennium, arguing in a 2002 British Medical Journal (BMJ) article that informal alliances of pharma staff, doctors and consumer groups have engaged in “public awareness” campaigns about underdiagnosed conditions — promoting a disease as pervasive and serious, yet curable. Pharma marketing strategies, they said, downplay the importance of personal coping strategies — or the fact that a condition is essentially benign.



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