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Business Tips Series: 5. Ease discovery with high intent SEO - 5
5. Ease discovery with high intent SEO
Search intent helps shoppers to discover products and explore different categories.
Here are the four ways to implement functional search intent —
a. Navigational: Keywords users use when searching for a particular brand or product. For instance, what stores are open on Thanksgiving
b. Informational: Informational keywords reflect the information users seek about a particular product.
c. Commercial: Keywords users decide to purchase
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