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Business Tips Series: Black Friday Promotions 1

January 4, 2024

Source: Convert Cart

Image/Photo Source: Unsplash


1. Create FOMO with hourly deals

If you reduce the supply of a product to a certain period, its value automatically increases.


This is the scarcity principle and can be an effective tool during the holiday season. 

Offering one deal per hour is a great way to boost spending as well as keep your Black Friday marketing ideas fresh. 


Let’s say you start with 40% off on everything in the first hour, you can increase it to 50% off on everything in the next hour. 


PRO TIP

Don’t forget to use it carefully though so that customers don’t wait for you to increase your discounts.


One way to keep this in check is to announce a not-too-high sitewide discount, but offer an additional discount when people subscribe to your emails.


This way you can even get to grow your email list


Shidonna Raven Marketing & Design, Soaring by Design
Shidonna Raven Marketing & Design, Soaring by Design

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