Last Updated: July 28, 2023
Source: The Economic Times
Photo Source: Unsplash, Synopsis
Pay-Per-Click (PPC) advertising is an integral component of digital marketing, used to gauge the success of a company's advertising efforts. PPC has revolutionized the way digital advertising is utilized, including search engine, display, and social media advertising. Advertisers are charged each time a user clicks on the ad with no guarantee of views or clicks.
Digital marketing is a fairly large field that includes many significant ideas. One of these ideas is PPC (Pay-Per-Click), which practically every digital marketer uses to evaluate the success of the company's or organisation's marketing initiatives. Today, PPC marketing has transformed digital communication and advertising.
Search engine marketing, online videos, display adverts, paid marketing, paid social ads, and social media posts are examples of digital marketing and communication tools. Paid marketing – another name for pay-per-click, or PPC, advertising – has helped make your digital communication completely transparent, measurable, and quick. With inventive and thoughtful PPC ads, you can maximise your digital marketing efforts.
What is PPC in Digital Marketing?
PPC advertisements can be composed of text, graphics, videos, or a combination of these, and they come in a variety of sizes and forms (literally). They can show up on websites, social media platforms, search engines, and more.
One of the most well-known types of PPC is search engine advertising, commonly referred to as sponsored search or search engine marketing. When someone searches for something related to their product or service, it enables.
How Does PPC Work?
Pay-per-click advertising prioritises leads and sales. After exhausting all of your options for organic lead generation, the next natural move is to launch a smart PPC marketing campaign. Here are a few of its unique advantages.
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