By Shelley E. Kohan May 5, 2022
Source: Forbes
Photo Source: Unsplash,
Ulta Beauty’s insights team has seen guests redefine what Mother’s Day inclusivity looks like to ... [+]COURTESY OF ULTA BEAUTY, Mother’s Day spending is expected to total $31.7 billion this year, up 13% from 2021 according to the annual consumer survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Approximately 84% of U.S. adults are expected to celebrate Mother’s Day. The average consumer spending is projected to be $245.76, a record for the holiday, up 11% from last year and up 25% compared to the pre-pandemic level of 2019. “Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said Matthew Shay, president and CEO of NRF. Mother’s Day is more than for mothers Ulta BeautyULTA -0.4% merchandising and insights teams discussed how Mother’s Day increasingly celebrates all the important women in our lives and the company is seeing guests redefine what Mother’s Day inclusivity looks like to them. According to the company, many celebrate women who play a maternal or supporting role including sisters, aunts, cousins, Godmothers and even friends. “Connection with other women transcends demographics and has become a universal theme that translates into shopping and gifting,” said a spokesperson for Ulta Beauty. Mother’s Day recipients looking for more gifts Coming off of the pandemic, mothers and those celebrating Mom’s day this year are looking for more than physical gifts. In a recent survey by Klaviyo, a unified customer platform showed that experiences and gift certificates were top choices for gift-givers and gift seekers. According to the survey, 84% of respondents would prefer an experience this Mother’s Day instead of tangible gifts, and 1 out of 5 moms asked for gift certificates. Nearly 40% of moms say they are planning to get their own Mother’s Day Gift with clothing, jewelry, and beauty as the top items that moms are planning to buy themselves.
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