5. Ease discovery with high intent SEO Search intent helps shoppers to discover products and explore different categories. Here are the four ways to implement functional search intent — a. Navigational: Keywords users use when searching for a particular brand or product. For instance, what stores are open on Thanksgiving b. Informational: Informational keywords reflect the information users seek about a particular product. c. Commercial: Keywords users decide to purchase

Business Tips Series: Build anticipation & set expectations

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