By ConvertCart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
13. Leverage Black Friday special product launches
If your brand has exclusivity or luxurious appeal to bank on, you can replace discounts with a collection launch.
When your brand itself becomes a status symbol, customers will already be eager to buy your products.
Offering discounts may be off-brand and ruin the exclusivity customers may associate your brand with.
In this case, you can use the Black Friday period to launch a special collection. Like Chanel does.
PRO TIP
Make sure you create a lot of suspense before the launch to build up the anticipation.
To create more impact, create urgency and social proof through copy like:
“Access available only until x/xx/xxxx” and “1000 bags sold, only 100 more to go”
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