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Writer's pictureShidonna Raven

Business Tips Series: Fall back on last-minute urgency 16

January 4, 2024

Source: Convert Cart

Image/Photo Source: Unsplash


16. Fall back on last-minute urgency 

There are several tactics to achieve record sales on Black Friday. 

Throwing in a bit of last-minute urgency can really help speed up the conversion process, like limited time or limited stock.

This is how Game makes their Black Friday offer even more persuasive with a countdown timer. 


Figure out quick ways your shoppes can spot these :

  • Post about it on Insta stories

  • Send WhatsApp and SMS updates

  • Use the alert bar across your website

  • Send a couple of emails around the time the sale is about to start—one a day before and another when a few hours are left

PRO TIP

Place the CTA very close to the last-minute urgency nudge.

Shidonna Raven Marketing & Design, Soaring by Design
Shidonna Raven Marketing & Design, Soaring by Design

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