By ConvertCart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
2. Run as many offers as you can
While segmentation is valuable during Black Friday marketing strategies, the idea is to be able to appeal to as many segments as possible.
So, even if your competition is focused on offering a sitewide discount, you can call out discounts based on:
Separate categories
Personal interests
Best Selling products
Products that have received massive social proof
Check out how Wayfair offers different deals on different categories:
PRO TIP
Don’t hesitate to call out additional discounts and take the opportunity to push out your membership program—shoppers will believe you when you say “Earn an additional 15% on any category when you join our FREE membership program”.
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
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