Business Tips Series: Build anticipation & set expectations
- Shidonna Raven
- Sep 22
- 1 min read
By Convert Cart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
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9 Key Steps to Build a Powerful Black Friday Campaign
4. Build anticipation & set expectations
It makes sense to announce a pre-sale Black Friday event for your eCommerce store.
The idea is to make shoppers interested in what’s to come after—they’ll probably expect deeper discounts during the main event, and maybe even product drops.
Saying something as simple as “It’s our biggest sale…ever!” could make your audiences stop and read.
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