Updated: Dec 25, 2021
Last updated on November 10, 2020
Photo Source: Unsplash, Autin Distel
What is Display Advertising? The first display ad graced the internet on October 27, 1994, on HotWired. However, it’s not just the appearance of display ads that have changed – the frequency with which users see display advertising has exponentially increased over the years. Statistics show that an average US user sees around 63 display ads per day. That’s overwhelming, to say the least, and probably the reason why last year 380 million people used adblock software on their mobile browsers and 236 million people used Adblock software on their desktop browsers. Some of the reasons why users opt to use Adblock software include the threat of malware, interruption, slow website loading time, too many ads on too many web pages, and tracking by unknown parties. Does this mean there’s no point in creating display advertising campaigns? Well, quite the contrary, when you create display ads that target the right audience with the right message, you have the potential to significantly increase brand awareness and your ROI.
So, what exactly is display advertising? Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc.
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