By ConvertCart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
9. Flex your return/exchange policy
The good news is that Black Friday is a time when people feel primed to buy.
But many are also unsure about how well they’ll like their purchases.
So they may not buy from you if they find you have an inflexible returns & exchanges policy.
What you can do to fight this:
Clearly mention what is eligible for return
Limit what you offer as an exchange option
Increase your otherwise X days return window (while an extra month might be too much, two extra weeks isn’t that bad a deal)
Offer more options for refund (include options like forwarding the amount to a gift card or store credit)
PRO TIP
Announce this flexi approach to returns & exchanges across popular channels by saying something like: “Our return window is extended to 60 days for BFCM—it’ll last from date to date”
You might like: 14 Brilliant Examples of eCommerce Return Policy (+ Proven Tips)
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