By ConvertCart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
11. Consider conditional free shipping
Free shipping is a very important consideration customers make when purchasing. During the Black Friday promotion season, this is a basic offer they expect from brands.
Using conditional free shipping as part of Black Friday marketing helps you in 2 ways: it ensures smaller orders from loss as well as helps you increase your average order value.
Anthropologie offers a conditional free shipping offer after the order value crosses a particular threshold.
PRO TIP
Use doorstep free delivery as a way to wheel back cart abandoners during this time.
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
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