Source: Delighted
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What is digital customer experience?
Digital customer experience encompasses all the interactions a customer has with your brand through online channels. Examples of these platforms include social media channels, live chat and email, your website, mobile apps, and more. Customers’ overall perception of your brand based on these virtual touchpoints makes up the digital experience.
Digital customer experience management isn’t simply managing specific digital channels and ensuring they work well. It also isn’t an effort only marketing or sales should focus on. Customers expect seamless access and personalized interactions from you, throughout the entire customer journey – whether that be on digital or non-digital channels.
Successful digital customer experience requires being aware of the digital touchpoints you share with your customers across platforms and continually improving the experience your customers have within and between those touchpoints.
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
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