By Team InMobi
Source: InMobi
May 25, 2021
Photo Source: Unsplash,
Top Tips For Brands
When it comes to shopping for Dads and Grads, what do advertisers need to do in order to prepare? For this holiday season, we recommend heeding the following advice:
Use Mobile for Product Discovery: As our research highlights, digital channels like mobile are a key way for consumers to learn about and browse for items to purchase for Dads and Grads. For retailers, it’s a good idea to advertise in apps and utilize all available mobile marketing channels to get the word out while consumers are still in research mode. Aim to run these campaigns at least two weeks before Father’s Day and graduation season, as most shoppers buy gifts around two weeks beforehand.
Embrace Tactics that Drive In-Store Footfall: Perhaps surprisingly, our research showed that many Dads and Grads purchases will happen in a physical store. Considering that so much shopping has happened virtually over the last 12 months, this is a significant shift. As such, retailers should be sure to embrace tactics that are proven to drive people to physical stores, like in-app advertising that includes dynamic maps based off GPS data.
Audience Targeting is Key: Of course, not everyone may be buying for Dads or Grads during this time of the year. As such, it’s imperative that retailers only show their messaging to people who are receptive and who have plans to buy for Dads and/Grads. According to our research, Mobile Spenders are among one of the best audiences to target.
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
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