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Statistics: How Many People Use Social Media in 2023?

By Brian Dean

March 27, 2023

Source: Back Link

Photo Source: Unsplash,


Since its inception in 1996, social media has managed to infiltrate half of the 7.7 billion people in the world. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021.

The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regionss!


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