Social Shopping: What It is and Why Your eCommerce Brand Should Get on Board

Updated: Dec 25, 2021

Source: Photoslurp Photos & Images Source: Unsplash, Laura Chouette


Social shopping: Social media meets eCommerce.

In a world where 90% Instagram users follow

Is your company or organization social? More people are shopping online than ever since the pandemic. Do you have a web prese business profiles and 93% of consumers say online reviews have an impact on their purchase decision, brands can’t afford to ignore this merge.

In this post, we’ll dive into the idea of social shopping: What it is, why you should care, and how to use it.

Let’s get started.


What is Social Shopping?

What is social shopping?

Social shopping is a crossroads between social media and eCommerce. While there are websites dedicated to it’s practice, those websites aren’t social shopping in and of themselves.

Some examples of such sites include:

  1. My It Things

  2. Open Sky

  3. Wanelo

  4. Fab

  5. Polyvore

While these sites can have an impact on your brand (many of them allow you to add your products), social shopping is so much more. It’s the blend of social media with shopping aspects.


Social shopping is the act of using social media to find reviews and recommendations about products (either products you’re actively searching for or those you happen to stumble upon), then using those reviews to guide your purchase decision.


In other words, it’s the dialogue occurring about your brand and your products.


Why Your eCommerce Brand Needs Social Shopping

People are already talking about you on social media. They’re already comparing your product and listening to peer recommendations of what to buy. If you’re not there, you have no input in the dialogue.


What is your social media presence? What is your budget for social media? Why?



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