SOCIAL SHOPPING: WHAT IT IS AND WHY YOUR ECOMMERCE BRAND SHOULD GET ON BOARD

Updated: Dec 25, 2021

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Social Shopping: What It is and Why Your eCommerce Brand Should Get on Board

Social shopping: Social media meets eCommerce. In a world where 90% Instagram users follow business profiles and 93% of consumers say online reviews have an impact on their purchase decision, brands can’t afford to ignore this merge. We live in a world where 1.66 billion people log onto Facebook daily and spend there, on average, 58 minutes on Facebook every day. We’re constantly connected to the tiny device in our pockets.

As technology gets smaller and less expensive, and mobile data and internet access becomes cheaper, people will continue to be even more connected. Social media has become an integral part of the modern person’s life.

If you’re not on board with that, your business will fail. You won’t be able to keep up. Your competitors will outpace you.

Don’t wait – start a social media strategy today. Embrace social shopping and add shoppable elements to your social accounts. bill Bill Widmer is an eCommerce content marketing and SEO expert. His passion is helping business owners double or triple their income.

Getting social is a great way to begin reaching your clients online. However, that requires management. How can you and your company get started today? Do you currently have a social web presence? Is it branded?


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