Source: AdWeek
Photo Source: Unsplash, Patrick T.
We have been highlighting the following for decades:
Every holiday season, brands face fierce competition for consumer attention to drive discovery and sales. The right combination of planning, strategy, personalization and technology can go a long way toward making your brand stand apart during holiday shopping and the mega sales days that help drive it.
Build a solid campaign foundation: Set up strong data, creative, media and measurement groundwork. Diversify creative to increase efficiency and incremental reach
Launch early: Set the stage for your sales events by pairing brand and performance campaigns. After all, some 91% of holiday shoppers are likely to try a new brand during the holiday season.
Maximize purchases: Put in place strategies and tactics to take advantage of holiday shoppers’ spontaneous discovery and unexpected purchases.
Now is the time to make the most of your holiday campaign.
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
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