Online or Digital Marketing

Updated: Dec 25, 2021

Source: Fremont College Featured Photo Source: Unsplash, Erik Mclean


Chaffey developed a more in depth definition for “digital marketing”…. Digital marketing means utilizing digital hardware – such as PCs, mobile phones, digital TV – to market a product via online communication mediums like websites, search engines, blogs and instant messaging in order to attain new customers and retain existing clientele. Executing a marketing campaign in this way allows for direct interaction with your clientele; this will make your clients feel valued and listened to, which will encourage customer loyalty.


What forms of digital or online marketing interest you? Which ones do you feel might be a good fit for your company? Why?


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