Source: Small Biz Genius
Photo Source: Unsplash
Over 7 million advertisers invested a total of $10.01 billion for PPC ads in 2017.
Social Media Today reports that during 2017, over 7 million advertisers invested a whopping $10 billion into PPC ads. PPC advertising seems to be profitable and both companies and individuals recognize that.
PPC is one of the top three generators of on-page conversions.
On-page conversions refer to the percentage of website visitors who leave contact information or make a purchase. Naturally, all businesses want to improve their on-site conversions. Statistics for using PPC provided by Formstack show that PPC is one of the best three generators for this metric (17%), along with email marketing (18%) and on-page website conversion (24%).
Traffic brought through PPC advertising yields 50% more conversions than organic advertising.
When we look at PPC and SEO stats, it seems PPC is much more effective in creating conversions. According to 2017 data from Moz, PPC advertising creates 50% more conversions and traffic than advertising through organic keywords.
79% of marketers say PPC is hugely beneficial for their business.
PPC report for 2018-19 examines the importance of PPC in the advertising world today. According to data from this report, the majority of marketers believe PPC provides a huge boost to their business.
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