Expert tips to build and grow your online business

Updated: May 9

By PayPal Editorial Staff

February 14, 2022

Source: PayPal

Photo Source: Unsplash, Surface Ecommerce marketplaces offer valuable opportunities to reach millions of new customers across the globe, gather important data, and provide discounts and promotions at scale. Yet competition is also fierce among online merchants and customer expectations are higher than ever. That's why it's important to have actionable insights to break through the noise and foster small business growth. To help, we've compiled two checklists of expert tips to build and grow your online business.

1. Tap partner resources to get started. "PayPal has continuously gone above and beyond for us and lots of other small businesses. Not only have we received a lot of useful data from the innovative tools PayPal have built, but we have also been able to grow our international sales a lot quicker thanks to its services. PayPal translated our pages for non-English speakers, took care of the currency conversions and gave us access to advanced business loans and capital. Most amazingly, PayPal picked up on charity work we did during the pandemic and shared us on their social platforms." — Keval Dattani, Founder and CEO, Mo Bro's Grooming Company 2. Monitor and optimize your site for SEO. "One of the biggest misconceptions people have is that all you need for online selling is just a website. Getting found and retaining customers is a whole other animal. It's a lot of work. Google algorithms change every day. You have to have the right people in place watching and tweaking in order for those searches and ads to reach the right audiences and to convert those customers." — Gina Ozhuthual, Founder and CEO, Bohemian Mama 3. Know where your customers are. "You don't need to sell everywhere. — Tim Osborn, Associate Creative Director, Ecwid 4. Have a plan to communicate and engage with customers. "If you are upfront to your customers when you make a mistake – and you will make mistakes – then that pretty much closes the door on the idea of you being dishonest. By constantly sticking with this, we have noticed that more often than not our customers will come to bat for us before we even need to touch the keyboard." — Jason Lively, President, The Glitter Guy, Inc.

How long have you been in business? Have you begun your business yet? How can we help? What is your budget....we can help:

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