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According to the Washington Post (Economy, Heather Long, May 12, 2020 2:00 pm) “…already, economists project that more than 100,000 small businesses have shut permanently since the pandemic escalated in March, according to a study by researchers at the University of Illinois, Harvard Business School, Harvard University and the University of Chicago. Their latest data suggests at least 2 percent of small businesses are gone, according to a survey conducted May 9 to 11.”
Those business that seem to thrive in the midst of the pandemic were those who had a strong online presence and those that survived established a pivot plan that made adjustments to the conditions of the ever changing pandemic. Yet, most business that have thrived and survived during the pandemic had some type of online presence affording many in lock down options to social distance and self quarantine.
What is your digital marketing plan? What is your digital marketing budget? Why?
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