By Team InMobi
May 25, 2021
Source: InMobi
Photo Source: Unsplash,
Almost half (46%) of graduation gift purchasers will spend over $100, with 79% spending $50 or more. Among Father’s Day gift purchasers, however, 41% of consumers will spend between $20 and $49, with 94% of consumers saying that they will spend the same or more money on Father’s Day purchases this year as compared to last year.
Dads And Grads App Insights
We also wanted to look at who had apps on their mobile devices that would appear most to Dads and recent graduates, to see how app ownership trends could illuminate upcoming
Dads and Grads shopping. Who are using these apps?
Apps for dads, unsurprisingly skews older, while apps for grads tend to skew younger. This is not surprising, although it does highlight that we selected an accurate cohort of apps to review.
Apps for grads have fairly diverse ownership, with apps for dads having more representation from Latinx consumers while apps for grads over-index among Black consumers. Further, apps for grads skew more female, while apps for dads tend to be downloaded by a more affluent ownership audience. Both Grad and Dad app owners are likely to have finance apps and apps related to food and drink on their mobile devices, while Dad app owners are also likely to have other shopping apps.
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