Business Tips Series: Prep your team up for Black Friday 34
- Shidonna Raven
- Mar 24
- 1 min read
By Convert Cart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
34. Prep your team up for Black Friday
Black Friday isn't a great period to run tests, it's when you have to be at your best.
The idea here is to look at the data for all the past Black Fridays and Cyber Mondays – check:
The return rate after Black Friday
Number of abandoned carts
The add-to-cart ratio (how many people came vs how many actually got to the check-out page)
Use this data to augment your support capabilities during Black Friday and Cyber Monday – here are some best practices you can try:
Automate your support to nudge and recommend when a product is out of stock
Show quick responses to FAQs – here's a solid example from Retrospec:
Loop in a product discovery quiz on your header to provide a more personalized experience for Black Friday
PRO TIP
Automate a base template to trigger when shoppers come looking for Black Friday-specific information in your DMs.
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
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