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Business Tips Series: Integrate social media into your marketing plan 30

January 4, 2024

Source: Convert Cart

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30. Integrate social media into your marketing plan

53% of American shoppers use social networks to make purchase decisions for holidays like Black Friday.


Utilize this to plan your Black Friday social media campaign calendar. Start building excitement well in advance by posting:

  • Sneak peeks of upcoming deals: Offer sneak peeks of the deals that will be available

Example: Our Black Friday sale is coming with up to 50% off – stay tuned! 🛍️

  • Countdowns: Share posts with countdown timers leading up to Black Friday

Example: "Only 3 days left until our biggest sale of the year! Are you ready to save big?"

  • Shopping tips: Nudge shoppers to buy from you

Example: "Black Friday Shopping Tips: 1) Make a wishlist. 2) Check our website early. 3) Act fast on limited-time deals."

  • Deal announcements: Clearly communicate the details of your Black Friday sale, including start and end times, discount rates, and any special terms

Example: "Our Black Friday sale starts at midnight! Enjoy up to 70% off sitewide. Here’s everything you need to know."

  • Create FOMO: Highlight the limited time that is left

Example: Flash Sale Alert! 3 hours more to go, get 50% off on all electronics. Don't miss out!"


PRO TIP

Make use of stickers–add polls, quizzes, etc. to engage your audience as much as possible.

Shidonna Raven Marketing & Design, Soaring by Design
Shidonna Raven Marketing & Design, Soaring by Design

Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:











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