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Business Tips Series: Promote ‘Friday’ themes over email, leading to Black Friday 40

January 4, 2024

Source: Convert Cart

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40. Promote ‘Friday’ themes over email, leading to Black Friday 

The goal here is to condition shoppers and ensure that your highest-value shoppers checkout before Black Friday even arrives. 


Need inspiration? Try these ideas for size:

  • ‘Christmas’ Friday – clear last year's Holiday stock here at crazy prices

  • Freaky Friday – use this to clear some of your Halloween stock (or on the last Friday before Halloween)

  • Re'buy’ Friday – offer a ‘rebuy’ on old merch in exchange for $$$ off

  • {Product feature} Friday – the goal is to take a product feature and use it to showcase your products in use as well as announce a discount – check how Arctic Fox does it:


PRO TIP

Run a livestream event to kick-off your Black Friday promotions. Here's how you can do it:

  • Create a countdown on your Black Friday landing page 

  • Run some ads to get people to sign-up

  • Announce the live stream on your notification banner and your emails

Shidonna Raven Marketing & Design, Soaring by Design
Shidonna Raven Marketing & Design, Soaring by Design

Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:











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