Business Tips Series: Run really creative Black Friday ads 38
- Shidonna Raven
- Mar 24
- 1 min read
By Convert Cart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
38. Run really creative Black Friday ads
How do you approach Black Friday ad campaigns? Go big? Go wide?
Well, you don't need to. The most creative Black Friday ads reach people really fast, and get them to experience what they've been waiting for. How? Lure shoppers with discounts and retain them as lifelong shoppers.
Here are some ad ideas you can try out for Black Friday:
Show the USP with a discount
Craft your copy in such a way that the discount, as well as the USP, seem irresistible – here’s an example ad from Hey Harper:
Retarget engaging shoppers with a reason to check out
See how this ad example from Blunttique leaves a Black Friday discount code in their ad copy:
Offer a reward they can't afford to miss
This can help convince window shoppers as well as high value shoppers:
Show content from employees or existing customers in your ads
This will help demonstrate the use case, build social proof, and get the offer across:
Make the ad fun
Doing this will help you be memorable in the long run – and increase your click-through rate.
PRO TIP
Start dropping clues across your organic social media posts since mid-October about the dates of your upcoming Black Friday promotions.
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
Share your comments with the community and share this post with 3 of your colleagues.
Comments