Business Tips Series: Handle abandoned carts faster than usual 36
- Shidonna Raven
- Mar 24
- 1 min read
By Convert Cart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
Handle abandoned carts faster than usual
Almost all cart abandonments that occur during Black Friday aren't recoverable. Here's why: there's always a bigger discount or another similar product to woo your abandoner.
This is why we recommend that you nudge shoppers in real time as abandonment occurs. Here are some quick ideas on how to handle cart abandonment during Black Friday:
Offer an option to SAVE the Black Friday offer for later – this will help you catch some data – if needed, use your live chat or an exit-intent pop-up
Send an SMS within 30 minutes of abandonment – consider throwing in a slow-selling product (or a mystery gift) to get a conversion
Follow up within 1 day over email – let them know they won't be getting this deal again – here’s a solid example from Steve Madden:
PRO TIP
Continue targeting abandoners during Thanksgiving as well with Black Friday offers – here’s how Sol Angeles does this with a SMS.
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
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