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Business Tips Series: Make it easy to find deals 36

January 4, 2024

Source: Convert Cart

Image/Photo Source: Unsplash


36. Make it easy to find deals

This is perhaps the most important step as it's actually about how shoppers find the best deals once they arrive in your store. 


Here are some ideas on how you can do this:

  • Use the site banner

  • Create great filtering options – on price, product type, and amount/percentage of discount 

  • Incorporate a search bar for easy discovery – make sure people can actually find deals as well as trending search terms

  • Include popular search terms as ready-to-search filters


PRO TIP

If your ads/ affiliate/guest posts display individual products, make sure all links lead to product pages, instead of landing pages. 

⚠️ As a safety measure, use UTM parameters or a custom identifier to record what products a viewer browses. This can help you trigger a pop-up with an offer on the same product(s) – even if someone moves away from the intended product page. 

Shidonna Raven Marketing & Design, Soaring by Design
Shidonna Raven Marketing & Design, Soaring by Design

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