By ConvertCart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
14. Create bundle deals
If switching from a single to a bundled product will get them a better deal, then they are surely going to go for it—especially during the Black Friday season.
Consider introducing bundle deals using some of these Black Friday marketing strategies:
Get X% off when you create your own bundle
Announce an additional discount for buying more than two bundles
Float sluggish product stock through bundles (state clearly that these products won’t be available separately)
Check out how Equa plays it up by calling it “Deal of the Year.”
PRO TIP
Feature individual items & bundled counterparts together for shoppers to make out the price differences easily.
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