Advertising Slogan / Brand Slogan, Does your business have one?

Updated: Dec 25, 2021

Source: Small Business Chron

Photo Source: Unsplash, Leisara

Business vs. Advertising Slogans

Good slogans fuse business or product promises with consumer perceptions in a communication process that signals unique benefits compared to your competition. Business slogans are of an informational nature. They emphasize and reinforce the brand identity and the reputation of your business. These are perceptions about your business you want indelibly etched into the minds of consumers, such as trust, innovation, quality or commitment to service. Advertising slogans are of a transformational nature. They link product usage with rewarding user experiences or feelings, such as enjoyment, excitement or pleasure, as in the memorable Maxwell House coffee slogan: "Good to the Last Drop." Business slogans communicate qualities you want consumers to associate with your business. Advertising slogans communicate how your product uplifts — "transforms" — users.


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