Source: Digital Marketing Institute Feature Photo Source: Unsplash, Karolin Bairinger A common distinction between display and search is that we target audiences with display, whereas with search the audience essentially comes to you and targets you. Search serves ads through to people who are actively looking for your product, and they will show what’s called consumer intent. So essentially, they’re coming to you with a need or a want that needs to be fulfilled, whereas with display you’re going,” Maybe you would like to be interested in this product”.
Benefits
Here are some benefits of display.
Increase brand awareness
Drive product consideration
Create purchase intent
Increase reach
Re-engage with customers
Multiple types of ad formats available
Cost effective
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