Advertising display versus search

Updated: Dec 25, 2021

Source: Digital Marketing Institute Feature Photo Source: Unsplash, Karolin Bairinger A common distinction between display and search is that we target audiences with display, whereas with search the audience essentially comes to you and targets you. Search serves ads through to people who are actively looking for your product, and they will show what’s called consumer intent. So essentially, they’re coming to you with a need or a want that needs to be fulfilled, whereas with display you’re going,” Maybe you would like to be interested in this product”.


Here are some benefits of display.

  1. Increase brand awareness

  2. Drive product consideration

  3. Create purchase intent

  4. Increase reach

  5. Re-engage with customers

  6. Multiple types of ad formats available

  7. Cost effective

How will you reach your customers this year? There is alot of ways to reach your customers? What is best for you? Contact us today and we will help you.

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