Updated: Mar 25
By Jenn Chen
Published on June 14, 2021
Source: Sprout Social
Photo Source: Unsplash, Ismail Elazizi Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report, Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.
Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world.
We are here to help you with all of these Social Video marketing efforts? Where do you want to start? Where are you now? What is your budget....
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