By ConvertCart
January 4, 2024
Source: Convert Cart
Image/Photo Source: Unsplash
8. Don’t forget your VIP customers
A Black Friday sales idea you can use to attract your loyal customers is by offering VIP discounts.
This especially works if you have a loyalty program or a VIP club. Offering exclusive VIP discounts will make it exclusive for your customers.
This will entice them to buy more from you. It can also set off repeat purchases for the rest of the year—improving the customer's lifetime value.
This is how Cupcakes and Cashmere offer early bird access and discounts to their VIP customers as part of Black Friday campaign ideas:
PRO TIP
You can promote your VIP discount through a Facebook announcement or a landing page—alternatively, email your VIP members well in advance to stay true to “early access.”
Do you have an online presence for your business or a personal brand? What is your Online Marketing Plan? What is your budget....we are here to help:
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