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Writer's pictureShidonna Raven

Steve Jobs Changed the Attire Worn at Keynotes Forever and most Tech CEO's Copy his Style to Date

Updated: Sep 3, 2023

Photo Source: Shidonna Raven Fashion. Copyright. All Rights Reserved.

Apple's CEO Gil Amelio and other CEO's of that era were still wearing business suits at keynote events. When Steve Jobs came back to Apple and introduced their 'Think Different' ad campaign, he was determined to kill off the stuffy business suit forever in the tech community. He made wearing jeans and sneakers the cool look that has changed the way Silicon Valley keynotes are delivered forever.

Apple CEO Tim Cook Apple's current CEO Tim Cook obviously carries on tradition with his Nike shoes, jeans and black T-Shirt. His runners cost a modest $75.Though for keynotes, Cook like to wear a different style of shirt. At times he like to wear Lanvin shoes as noted here. Microsoft's CEO this week at Build 2017 Microsoft's CEO Satya Nadella reportedly wears the French upscale Lanvin Suede runners going for $495. Nadella wore them for the opening keynote at their Build 2017 developer conference earlier this week.

Google's CEO Sundar Pichai Google's CEO Sundar Pichai loves his Lanvin shoes as well as does Alphabet's CEO Larry Page. Facebook's CEO Mark Zuckerberg Facebook's CEO also has the Steve Jobs look at keynotes wearing everyday Nike runners.


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