How fast fashion fuels climate change, plastic pollution, and violence, P13
- Shidonna Raven
- 3 days ago
- 1 min read
By Helle Abelvik-Lawson
September 22, 2023
Source: Green Peace
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Photo Source: Unsplash
Industry solutions are mostly greenwash
Fast fashion companies are becoming experts at offering false solutions. It’s good PR to at least seem to be trying. And sustainability is trendy now, right?
But a lot of their solutions are nothing more than greenwashing.
This might look something like: H&M pretending to be able to recycle clothing using its “Green Machine”. But they know it’ll never happen at scale, because it’s so much cheaper to landfill or burn it. Or fast fashion brands Shein, Zara and Pretty Little Thing’s new resale platforms.
But none of this addresses the one (quite simple) thing they need to do: stop producing so many clothes.
H&M even admits this is the key crisis of the fashion industry, yet disagrees that cutting back is the solution.
Governments, too, are unlikely to curb such a profitable industry.
An extensive enquiry and 2019 report by the UK Parliament’s Environmental Audit Committee (EAC) led to a series of impressive recommendations – all of which the UK Government rejected.
The government did pledge to launch a consultation on tackling textile waste by 2022. This was supposed to consider a possible “Extended Producer Responsibility” scheme and create requirements for product design, labelling and use of recycled materials. But nothing’s come of it yet.
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