By Katie Attardo Jun 8, 2021
Source: Marie Claire
Photo Source: Unsplash, Matteo Jorjoson
Shidonna Raven Fashion. Copyright. All Rights Reserved.
The Future of Shopping “Revenge-buying,” aka shopping to make up for lost time, is a highly probable outcome of the pandemic, Forbes-Bell says, as people are looking to shop as a form of liberation. “It’s likely that people will use these purchases as a way to explore their individual tastes and creativity, which had been stifled due to the monotony of loungewear choices.”
In terms of shopping models, Forbes-Bell thinks consumers go hybrid. “They will still desire the easiness of online shopping but our ingrained desire for social interaction will give physical stores a boost. How long the in-store boost lasts depends on the ability of physical stores to provide an immersive experience to keep consumers engaged.”
But just because they'll be buying again, it doesn't mean shoppers will be spending recklessly. “The pandemic has also shifted the way trends are formed from trickle down to trickle up,” she says. “Rather than being largely dictated by fashion seasons, consumers are looking closer to home and on their social media feeds as a source for inspiration. By engaging in mindful shopping practices consumers can ensure that they are buying what they truly value and avoid the trappings of retail therapy and instant gratification both on and offline.”
So How Will We Get Dressed? “Comfort has remained an important fixture in our wardrobe and that’s something many will find hard to relinquish anytime soon,” says Forbes-Bell. “Workwear will be more functional than before with elevated loungewear pieces taking center stage. Similarly, more comfortable footwear options like sneakers, espadrilles, slingbacks, and loafers will remain crowd favorites. As things get back to normal, pumps and moderate heels heights will be trending up while sky-scraping heels will continue to take a backseat.” Not so shocking, some of the best-sellers will be accessories, as they are an easy way to add fun to a wardrobe. “Globally, we’re seeing consumers reach for jewelry, charms, and pendants that channel an early-aughts vibe which speaks to the pervasiveness of nostalgia dressing and the shortening of fashion cycles.”
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